Japanese Sake La Conception D’Emballage by Shinji Yaoita

Japanese Sake La Conception D’Emballage by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2023

Japanese Sake La Conception D’Emballage

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake La Conception D’Emballage

Il s'agit d'un modèle de saké spécial créé pour commémorer le 180e anniversaire de la brasserie de saké Hasegawa. 180 ans de goût et de savoir-faire traditionnels ont été transmis de génération en génération, et le cerne de l'arbre a été utilisé comme visuel principal pour exprimer l'histoire et l'avenir. Les couleurs de l'ensemble de la boîte extérieure ont été inspirées de la peinture à l'encre pour exprimer la tradition et le luxe. Le logo commémoratif est imprimé en or pour correspondre à l'écusson familial de la brasserie. La bouteille à l’intérieur est une image noire contrastée. La rugosité du flacon exprime le poids de la tradition et de la technologie.

The Recognition

About the A' Design Award d'Argent

Japanese Sake La Conception D’Emballage est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Japanese Sake La Conception D’Emballage est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Japanese Sake La Conception D’Emballage est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.