Pinna Olive Oils Les Étiquettes by Giovanni Murgia

Pinna Olive Oils Les Étiquettes by Giovanni Murgia is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2023

Pinna Olive Oils Les Étiquettes

by Giovanni Murgia

Client: Fratelli Pinna

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #150744

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Colors

The Design

About Pinna Olive Oils Les Étiquettes

Le design de ces bouteilles d'huiles d'olive a une apparence minimale et propre, se caractérisant uniquement par le contraste élevé entre le blanc de la bouteille et les couleurs sélectionnées des éléments sur l'étiquette. Le projet vise à créer un design contemporain, minimal et attrayant pour transmettre la vision de Fratelli Pinna, un équilibre entre les valeurs d'innovation et l'importance d'être enraciné dans la terre. Cette combinaison inséparable est véhiculée à travers la métaphore visuelle inspirée par le travail du designer et artiste sarde Eugenio Tavolara.

The Recognition

About the A' Design Award de Bronze

Pinna Olive Oils Les Étiquettes est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Pinna Olive Oils Les Étiquettes est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Pinna Olive Oils Les Étiquettes satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Dimensions & Packaging: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Tags: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Production Technology: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Design Challenge: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Research: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inspiration: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Project Duration: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Operation Flow: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Team Members: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Image Credits: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023