Zongchuan 1929 Emballage Alimentaire by Wei Jiang

Zongchuan 1929 Emballage Alimentaire by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2024

Zongchuan 1929 Emballage Alimentaire

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Emballage Alimentaire

Zongchuan 1929 constitue également une bénédiction unique pour son destinataire. En tant que cadeau pour la Fête des Bateaux-Dragons, il joue un rôle important dans la transmission des émotions entre les personnes. Le caractère et la culture qu'il présente reflètent la personnalité et le raffinement de la personne qui l'offre. Zongchuan 1929 est conçu pour évoquer l'effervescence du paysage urbain de Chang'an et la chaleur de ses habitants. Le système d'ouverture unique de la boîte et le procédé d'impression, ainsi que l'utilisation de papier durable, reflètent également la responsabilité sociale de cette marque chinoise de longue tradition.

The Recognition

About the A' Design Award d'Argent

Zongchuan 1929 Emballage Alimentaire est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Zongchuan 1929 Emballage Alimentaire est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Zongchuan 1929 Emballage Alimentaire est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd