Xijiu Liquor Emballage de Boisson Alcoolisée by Yamin Zhu

Xijiu Liquor Emballage de Boisson Alcoolisée by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2024

Xijiu Liquor Emballage de Boisson Alcoolisée

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Emballage de Boisson Alcoolisée

La bouteille au design élaboré, ornée du caractère chinois « Xi » selon quatre perspectives, symbolise le bonheur et la joie. Sa teinte rouge chinois éclatante la rend idéale pour les occasions festives. L'alliance harmonieuse du bouchon rond et du corps carré reflète les anciennes philosophies chinoises. Lorsqu'elles sont associées, les bouteilles évoquent le symbole vénéré du double bonheur, représentatif des coutumes matrimoniales traditionnelles. Ce design rend non seulement hommage au patrimoine culturel, mais améliore également l'expérience utilisateur en offrant une structure ergonomique unique pour une manipulation aisée.

The Recognition

About the A' Design Award de Fer

Xijiu Liquor Emballage de Boisson Alcoolisée est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Xijiu Liquor Emballage de Boisson Alcoolisée est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Xijiu Liquor Emballage de Boisson Alcoolisée est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8