The Ancient Mexicans Identité d'exposition par Eduardo Guizar Vukovich

Le design The Ancient Mexicans Identité d'exposition par Eduardo Guizar Vukovich est un lauréat très estimé du prestigieux 2024 A' Design Award d'Argent dans la catégorie Patrimoine Culturel.

ArgentPatrimoine Culturel· 2024

The Ancient Mexicans Identité d'exposition

par Eduardo Guizar Vukovich

Client : Universidad de Monterrey

Lauréat du A' Design Award d'Argent dans la catégorie Patrimoine Culturel

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Couleurs

Le Design

À propos de The Ancient Mexicans Identité d'exposition

Les Anciens Mexicains est une identité graphique conçue pour une exposition permanente consacrée aux cultures préhispaniques mexicaines au Musée du Nord-Est à Monterrey, au Mexique. L'identité repose sur le concept de constellations. Une grille de points a été superposée aux images de pièces sélectionnées de l'exposition, et des carrés ainsi que leurs variations ont servi à créer des pictogrammes pour chaque culture et chaque thème. Les pictogrammes sont réfléchis et répétés afin de former des motifs qui fonctionnent comme des modules et s'adaptent à chaque application. Le design d'information au sein de l'exposition enrichit l'expérience du visiteur.

La Reconnaissance

À propos du A' Design Award d'Argent

The Ancient Mexicans Identité d'exposition est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. The Ancient Mexicans Identité d'exposition est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. The Ancient Mexicans Identité d'exposition est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Dimensions & Emballage: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Mots-Clés: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Technologie de Production: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Défi de Conception: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Recherche: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiration: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Durée du Projet: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Flux Opérationnel: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Membres de l'Équipe: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez