Argent Emballage · 2024
Aquetha Emballage de saké
by Tacto Inc.
- A' Design Award d'Argent 2024 in Emballage
- CLIENT: Tacto Inc
- Estimated Number of Design Views: 31,491
- Verification code 25238D153F · Verify this award
Colors
About Aquetha Emballage de saké
Aquetha est un projet de packaging et d'identité de marque pour un saké japonais vieilli. La bouteille est réalisée à la main par un maître verrier et façonnée par la force de la gravité, ce qui lui confère une rondeur naturelle évoquant l'écoulement du temps. Cette forme arrondie favorise également un vieillissement harmonieux après la mise en bouteille. Les étiquettes transparentes sont réalisées en impression typographique à sec, sans encre, afin de refléter le caractère limpide d'un vieillissement à température glaciale. La boîte extérieure, d'une grande sobriété, présente un décrochement entre le couvercle et le corps pour exprimer la ligne du temps du vieillissement. Le design présente ainsi le saké vieilli comme une œuvre d'art plutôt que comme un produit ordinaire.
About the A' Design Award d'Argent
Aquetha Emballage de saké est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Aquetha Emballage de saké est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Aquetha Emballage de saké est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Press Kit
- Unique Properties
- Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
- Dimensions & Packaging
- Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm - Tags
- Packaging, Product Design, Website
- Production Technology
- Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.
The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.
A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image. - Design Challenge
- Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
- Inspiration
- Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
- Project Duration
- 2months, Tokyo, Japan
- Operation Flow
- This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
- Image Credits
- Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima
