Satine Fresh Milk Emballage de lait by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2024
Satine Fresh Milk Emballage de lait
by Pesign
Client: Yili Group
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk Emballage de lait
Satine Fresh Milk est un design d'emballage en édition limitée conçu pour un produit de lait frais. Le contenant, dont la forme évoque un pot à lait, est réalisé en plastique PE dégradable. Le motif graphique s'inspire d'une tête de dragon entourée de nuages de bon augure et de fleurs, symboles traditionnels du Nouvel An. Un procédé d'ajourage inspiré de l'art traditionnel du papier découpé pour fenêtres donne naissance à ce motif délicat. Une fois le lait consommé, l'emballage peut être réutilisé par les enfants comme pochette porte-bonheur pour les friandises, comme veilleuse ou encore comme lanterne de fête. Ces possibilités de réemploi réduisent les déchets et prolongent la durée de vie des emballages festifs.
The Recognition
About the A' Design Award de Bronze
Satine Fresh Milk Emballage de lait est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Satine Fresh Milk Emballage de lait est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Satine Fresh Milk Emballage de lait satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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