Jian Shan Jian Shui Emballage de Spiritueux par Jing Chen

Le design Jian Shan Jian Shui Emballage de Spiritueux par Jing Chen est un lauréat très estimé du prestigieux 2024 A' Design Award d'Or dans la catégorie Design d'Emballage.

OrEmballage· 2024

Jian Shan Jian Shui Emballage de Spiritueux

par Jing Chen

Client : Jing Chen

Lauréat du A' Design Award d'Or dans la catégorie Emballage

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Couleurs

Le Design

À propos de Jian Shan Jian Shui Emballage de Spiritueux

La conception d'emballage contemporaine ne se limite plus à une simple fonction de protection des produits ; elle se distingue particulièrement par la transmission de valeurs environnementales et l'amélioration de la valeur des produits. Un récent forum de design a souligné que face aux défis écologiques, l'emballage écologique devient progressivement une nouvelle tendance, les matériaux biodégradables et la conception orientée recyclage étant privilégiés. De plus, l'innovation constitue également une tendance majeure du secteur, et des concepts tels que la personnalisation sur mesure redéfinissent progressivement les frontières de l'emballage.

La Reconnaissance

À propos du A' Design Award d'Or

Jian Shan Jian Shui Emballage de Spiritueux est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Jian Shan Jian Shui Emballage de Spiritueux est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Jian Shan Jian Shui Emballage de Spiritueux crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Dimensions & Emballage: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Mots-Clés: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Technologie de Production: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Défi de Conception: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Recherche: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Inspiration: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Durée du Projet: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Flux Opérationnel: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.