Guotai Longjiu Zuncang Emballage de baijiu by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2024
Guotai Longjiu Zuncang Emballage de baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
Client: Guizhou Guotai Liquor Group Co., Ltd.
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #161485The Design
About Guotai Longjiu Zuncang Emballage de baijiu
Guotai Longjiu Zuncang est un design d'emballage destiné à un baijiu chinois haut de gamme produit dans la région de la rivière Chishui. Le motif doré central évoque la rivière Chishui traversant le plateau du Yunnan-Guizhou ainsi qu'un dragon se mouvant parmi les nuages. La bouteille en céramique adopte la forme d'un sceau impérial de jade et se ferme par un bouchon métallique placé sur le dessus. Le brocart, textile tissé traditionnel chinois, compose l'étiquette et rappelle l'étoffe des robes impériales ornées de dragons. Les tracés du dragon, dessinés à la main, ont été convertis en données de points destinées au métier à tisser. La bouteille mesure 90 sur 90 sur 215 millimètres.
The Recognition
About the A' Design Award de Bronze
Guotai Longjiu Zuncang Emballage de baijiu est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Guotai Longjiu Zuncang Emballage de baijiu est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Guotai Longjiu Zuncang Emballage de baijiu satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Team Members
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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