Mahjong Lucky Coffee Emballage de café by Wenduan Su

Mahjong Lucky Coffee Emballage de café by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2025

Mahjong Lucky Coffee Emballage de café

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Emballage de café

Mahjong Lucky Coffee est un design d'emballage de café inspiré du mahjong, un jeu traditionnel chinois. Chaque sachet contient un mois de café, ce qui équivaut à deux mains de tuiles de mahjong. La première main est disposée comme une main gagnante. La seconde est complétée par l'acheteur, car chaque portion de café se tire comme une tuile et son motif reste inconnu jusqu'à l'ouverture de la portion. Des tons orange et rouges affirmés ainsi qu'un lettrage jeune s'adressent aux jeunes consommateurs. Deux saveurs sont proposées. L'emballage transforme une habitude quotidienne en jeu.

The Recognition

About the A' Design Award de Bronze

Mahjong Lucky Coffee Emballage de café est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Mahjong Lucky Coffee Emballage de café est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Mahjong Lucky Coffee Emballage de café satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.