Scarlet Serviettes Hygiéniques by Masoud Najafi Amirkiasar

Scarlet Serviettes Hygiéniques by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2025

Scarlet Serviettes Hygiéniques

by Masoud Najafi Amirkiasar

Client: Scarlet

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Scarlet Serviettes Hygiéniques

Par contraste avec l'inconfort et les limitations que les femmes vivent pendant leurs règles, le concept de l'emballage des serviettes hygiéniques Scarlet s'inspire des idées de liberté et de soulagement, des qualités que le produit est conçu pour offrir. La nature procure un sentiment de paix et de liberté qui fait souvent défaut à la vie urbaine moderne. Pour retranscrire ce soulagement émotionnel, le design de l'emballage puise son inspiration dans les paysages naturels et utilise de douces techniques d'aquarelle pour exprimer ces sensations. Le résultat est un langage visuel apaisant et poétique qui s'aligne avec la promesse de confort et de soin du produit.

The Recognition

About the A' Design Award d'Argent

Scarlet Serviettes Hygiéniques est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Scarlet Serviettes Hygiéniques est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Scarlet Serviettes Hygiéniques est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi