Luna Alpina Emballage by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2025

Luna Alpina Emballage

by Arman Auzhanov

Client: Eurasia Elite

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

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The Design

About Luna Alpina Emballage

Arman Auzhanov, designer du Kazakhstan, a créé un projet complet de vodka pour le secteur premium. Il a utilisé des images de la Lune et de l'Espace comme code sémantique clair basé sur des matériaux technologiques modernes. Le positionnement repose sur deux arguments de vente uniques : émotionnel (la vodka est produite conformément aux phases de la Lune) et rationnel (elle est purifiée par filtration à la pierre de lune). La bouteille au design unique présente un gaufrage en creux évoquant les cratères lunaires. Pour l'étiquette, il a utilisé un matériau avec des microcristaux créant l'image dynamique du ciel étoilé, et une lentille de Fresnel pour l'image de la Lune. L'emballage cadeau futuriste complète l'ensemble.

The Recognition

About the A' Design Award d'Argent

Luna Alpina Emballage est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Luna Alpina Emballage est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Luna Alpina Emballage est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions & Packaging: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tags: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Production Technology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Design Challenge: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Research: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiration: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Project Duration: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operation Flow: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patents: Copyrights belong to Arman Auzhanov, 2021-2024