Easeye Emballage de complément nutritionnel by Byhealth Co., Ltd.

Easeye Emballage de complément nutritionnel by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2025

Easeye Emballage de complément nutritionnel

by Byhealth Co., Ltd.

Client: Creative Department of BYHEALTH Co., Ltd.

A' Design Award d'Argent Winner in Emballage Category

25,863

Verified Award Winner

Verify Award Status for #163245

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The Design

About Easeye Emballage de complément nutritionnel

Easeye est un design d'emballage destiné à un complément nutritionnel pour la santé oculaire des enfants. De mignonnes illustrations animalières remplacent l'apparence des emballages pharmaceutiques traditionnels et atténuent la réticence que les enfants éprouvent face aux produits évoquant des médicaments. Les yeux brillants des animaux attirent le regard et illustrent le bénéfice du produit pour la vue. La lettre « e » du nom de la marque est dessinée sous la forme d'un grand œil. Le bouchon de la bouteille est réalisé par injection tricolore. Un anneau d'ouverture de 13 mm se déchire facilement et le couvercle en forme de croissant s'ouvre d'une seule main. Le bouchon reste solidaire du flacon afin d'éviter toute perte.

The Recognition

About the A' Design Award d'Argent

Easeye Emballage de complément nutritionnel est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Easeye Emballage de complément nutritionnel est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Easeye Emballage de complément nutritionnel est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reduce children's resistance to drug-like food, the packaging design of cute animal patterns is used to break the stereotype of traditional drug packaging and reduce the psychological burden of children. The shining eyes of the animals attract attention, visually communicate the benefits of the product on the eyes, and enhance the child's awareness. Professional layout design enhances the credibility of the product and wins the trust of parents.
Dimensions & Packaging: Length 50mm x width 50mm x height 107mm
Tags: Brand Design, Packaging Design, Vi Design, Health Food Packaging, Visual Design, Eyes, Illustration Design, Animal Design, Logo Ddesign, Bottle Design
Production Technology: The design of the bottle cap uses advanced three-color injection molding technology to ensure tightness. The 13mm wide pull ring has been tested 500 times and can be easily torn by the user. The crescent-shaped canopy design fits the natural curve of the thumb and can be easily pushed open with one hand. The smart connection between the bottle cap and the bottle body avoids the trouble of loss, and takes into account the dual concerns of product quality and user experience.
Design Challenge: Easeye's logo update featuring animal images captivates children and young parents. The design resonates with consumers on both visual and emotional planes, underscoring environmental consciousness. This strategy not only strengthens the brand's bond with younger audiences but also stimulates market growth and propels the industry towards sustainable practices.
Research: Easeye has successfully appealed to children and young parents by updating its logo and incorporating animal images. The new design resonates visually and emotionally with consumers and emphasizes environmental protection. This strengthens the brand's connection with younger consumers, promotes market growth and drives sustainable development of the industry.
Inspiration: Easeye is a brand focused on eye nutrition. In order to strengthen and expand the children's market, Easeye launched this brand rejuvenation upgrade. This upgrade redesigned the brand logo, the letter e in the brand name was designed as a smart big eye, applied to all product packaging. The cute animal pattern reduces the psychological burden of people, especially children, and the design style is loved by young people.
Project Duration: The project started in November 2023, took six months to complete, and was first listed in April 2024, and has been sold on major e-commerce platforms in China.
Operation Flow: The eye pattern is derived from the letter "e", which intuitively conveys the product function and shows the brand characteristics. Combined with cute animal design, attract young consumers, especially reduce the psychological burden of children. The 13mm pull ring is easy to tear, the crescent lid is easy to open with one hand, and the bottle cap is integrated with the bottle body, preventing loss and improving user experience.
Patents: Year 2023 Trademark holder BYHEALTH Inc. Health Vision Hammer has been protected by China Copyright Center, year 2023, registration number: Guo Zuodeng ZI-2024-F-00108447, copyright holder: Byhealth Co., Ltd.The bottle cap design on the packaging has been patented, year 2016 Patent number :ZL201620294562.6 Patentee: Byhealth Co., Ltd.
Team Members: Darren
Guanru
Xiaohong
Kayee
Pure
Gaoda
Image Credits: Photo 1: Photographer Feng, Easeye, 2014
Video credits: Darren, Guanru, Kayee