Piernas Largas Emballage de vin by Ian Wallace

Piernas Largas Emballage de vin by Ian Wallace is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2025

Piernas Largas Emballage de vin

by Ian Wallace

Client: Piernas Largas

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Piernas Largas Emballage de vin

Piernas Largas est un projet d'emballage conçu pour une gamme de quatre vins. Chaque bouteille possède son propre nom, son concept et son illustration, inspirés de personnages et de moments familiers aux jeunes Chiliens. Les graphismes colorés cherchent à susciter la conversation et à faire de la bouteille la pièce maîtresse des rencontres entre amis. Chaque bouteille en verre contient 750 ml, mesure 300 mm de hauteur et pèse 710 g. Le visuel est appliqué au moyen d'un manchon thermorétractable résistant, qui supporte la réfrigération. L'intention est de proposer une alternative ludique à la présentation traditionnelle du vin.

The Recognition

About the A' Design Award de Bronze

Piernas Largas Emballage de vin est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Piernas Largas Emballage de vin est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Piernas Largas Emballage de vin satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensions & Packaging: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Tags: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Production Technology: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Design Challenge: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Research: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiration: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Project Duration: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Operation Flow: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Team Members: Freelance Designer: Ian Wallace
Image Credits: Images: Ian Wallace