Aokmag Nutritionals Emballage de compléments alimentaires by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2025

Aokmag Nutritionals Emballage de compléments alimentaires

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

A' Design Award de Bronze Winner in Emballage Category

14,283

Verified Award Winner

Verify Award Status for #163863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aokmag Nutritionals Emballage de compléments alimentaires

Aokmag Nutritionals est un projet de design d'emballage destiné aux compléments alimentaires nutritionnels. Chaque flacon arbore une icône abstraite en aplat — un œil, un cœur, un foie ou un os — afin d'indiquer la partie du corps concernée ou l'ingrédient clé. Des blocs de couleurs vives séparent les icônes du texte et instaurent une hiérarchie de l'information limpide, permettant aux consommateurs d'identifier rapidement chaque produit. Le flacon teinté foncé protège les principes actifs de la lumière. L'étiquette est réalisée en papier recyclé. Le bouchon strié améliore la prise en main et facilite l'ouverture pour les personnes âgées.

The Recognition

About the A' Design Award de Bronze

Aokmag Nutritionals Emballage de compléments alimentaires est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Aokmag Nutritionals Emballage de compléments alimentaires est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Aokmag Nutritionals Emballage de compléments alimentaires satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging: product dimensions, 60 mm x 60 mm x 110 mm
Tags: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members: Frank Zhu, David Wang