Threegun Design d'Emballage by E2W Studio

Threegun Design d'Emballage by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2025

Threegun Design d'Emballage

by E2W Studio

Client: E2W Studio

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Design d'Emballage

Depuis sa création, Threegun utilise systématiquement le rouge, une couleur profondément ancrée dans la tradition chinoise, comme élément central de son identité visuelle. La teinte rouge est considérée comme l'un des atouts essentiels à préserver au sein du système visuel de la marque. L'utilisation systématique de grilles dans l'emballage unifie la mise en page. Concernant le fond de l'emballage, le designer a intégré de manière moderne le caractère Trois dans la conception du motif. Ce motif est devenu un atout visuel clé pour Threegun, continuant à jouer un rôle significatif dans leur conception visuelle ultérieure.

The Recognition

About the A' Design Award de Bronze

Threegun Design d'Emballage est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Threegun Design d'Emballage est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Threegun Design d'Emballage satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop