Funny Eye Macau Sparkling Packaging de boisson by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2025
Funny Eye Macau Sparkling Packaging de boisson
Client: Funny Eye Brewery
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #167741The Design
About Funny Eye Macau Sparkling Packaging de boisson
Funny Eye Macau Sparkling est un design de packaging de boisson conçu pour une marque de Macao. L'emballage couvre une gamme de trois saveurs, chacune dotée de sa propre palette chromatique. Le graphisme s'inspire des Ruines de Saint-Paul à Macao : les formes courbes, circulaires et rectangulaires empruntées aux colonnes et aux fenêtres du monument sont simplifiées et recomposées. S'y ajoute un motif de regard espiègle inspiré de l'œuvre de l'artiste italien Tullio Garbari. Les noms des produits emploient une typographie grasse sur mesure, aux grandes lettres et à l'interlettrage large. Chaque canette mesure 65 mm de diamètre et 120 mm de hauteur.
The Recognition
About the A' Design Award de Bronze
Funny Eye Macau Sparkling Packaging de boisson est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Funny Eye Macau Sparkling Packaging de boisson est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Funny Eye Macau Sparkling Packaging de boisson satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
- Dimensions & Packaging
- Diameter 65mm, height 120mm
- Tags
- Graphic，Macau，Cans，
- Design Challenge
- By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
- Inspiration
- This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
- Project Duration
- Designed in Hangzhou in May 2024.
- Patents
- Funny Eye
- Team Members
- Chunyang Wang
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