Courage 2.0 Fonction Première : Design d'Emballage by Edmund Lim and Tony Ng

Courage 2.0 Fonction Première : Design d'Emballage by Edmund Lim and Tony Ng is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2025

Courage 2.0 Fonction Première : Design d'Emballage

by Edmund Lim and Tony Ng

Client: Detail Pte Ltd

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #168255

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Colors

The Design

About Courage 2.0 Fonction Première : Design d'Emballage

La puissance du minimalisme : réduire à l'essentiel. L'utilisation de lignes épurées, d'espaces blancs généreux et d'une typographie subtile crée une impression d'autorité clinique tout en améliorant la lisibilité. Une mise en page épurée permet aux informations clés de se démarquer : ingrédients actifs, bénéfices scientifiques et recommandations dermatologiques, favorisant confiance et clarté. Maximiser le dynamisme des couleurs : une nouvelle approche de la vivacité. Le design d'emballage exploite des couleurs pleinement maximisées, dynamiques et vibrantes tout en maintenant une crédibilité scientifique. Des tons profonds et riches tels que le bleu marine ou l'émeraude transmettent une expertise dermatologique.

The Recognition

About the A' Design Award d'Or

Courage 2.0 Fonction Première : Design d'Emballage est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Courage 2.0 Fonction Première : Design d'Emballage est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Courage 2.0 Fonction Première : Design d'Emballage crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Dimensions & Packaging: ‎8 x 4.7 x 20 cm; 315 g
Production Technology: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Design Challenge: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Research: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Inspiration: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Project Duration: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Team Members: Creative Director: Edmund Lim
Senior Designer: Tony Ng