Samarqand Emballage pour baklava by Sajad Izadi

Samarqand Emballage pour baklava by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2025

Samarqand Emballage pour baklava

by Sajad Izadi

Client: Hekayat Qand Parsi

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #170163

View at A' Design Award Press Release Award Badge

Colors

The Design

About Samarqand Emballage pour baklava

Samarqand est un design d'emballage destiné au baklava de Qazvin, une confiserie traditionnelle iranienne élaborée principalement à partir de pistaches en poudre. La boîte en carton est imprimée en offset avec une base UV et finie par un vernis mat à base d'eau qui crée une texture tactile. Le gaufrage apporte du détail et attire le regard sur certaines zones, tandis que les teintes vert métallisé et or évoquent la valeur du produit. L'illustration associe les styles iraniens traditionnel et moderne, à travers des motifs de pistaches et des formes en losange qui rappellent la silhouette de la pâtisserie. Une boîte à l'unité est également proposée pour les achats de plus petite quantité.

The Recognition

About the A' Design Award d'Argent

Samarqand Emballage pour baklava est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Samarqand Emballage pour baklava est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Samarqand Emballage pour baklava est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi