Seven Hills Whisky Emballage de Boissons by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.
ArgentEmballage· 2025
Seven Hills Whisky Emballage de Boissons
Client: Seven Hills Distillery Kft.
A' Design Award d'Argent Winner in Emballage Category
- 21,580
- Verified Award Winner
- Verify Award Status for #170700
The Design
About Seven Hills Whisky Emballage de Boissons
Le premier whisky single malt fumé hongrois, distingué par son caractère distinctif de noisette et rappelant le Tokaji Aszú, grâce au malt d'orge fumé sur du marc de raisin bio de Tokaji Aszú. Les caractéristiques modernes et épurées de l'étiquette sont dérivées de la forme iconique du 7 du logo Sevenhills, délicatement contrebalancées par la représentation abstraite de la fumée qui s'enroule de manière ludique autour de la bouteille.
The Recognition
About the A' Design Award d'Argent
Seven Hills Whisky Emballage de Boissons est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Seven Hills Whisky Emballage de Boissons est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Seven Hills Whisky Emballage de Boissons est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Team Members
- Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh
Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós - Image Credits
- Bence Szabó- A Borfotós
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