Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2025

Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu

Yanghe Naked Bottle Liquor est un projet d'emballage destiné au baijiu, une eau-de-vie chinoise. La bouteille en verre cristal associe la forme classique du flacon « prunier » à des lignes simples et contemporaines. Une structure en corne de chèvre disposée sur la bouteille évoque le motif traditionnel de la chèvre propre à la marque. L'étiquette papillon est conservée et épurée, avec des lignes sobres et une combinaison chromatique retenue. La teinte bleu-vert de la bouteille se distingue nettement sur les rayonnages de vente. Le projet vise à conférer à un alcool en bouteille simple une valeur perçue supérieure et une identité de marque clairement affirmée. La bouteille mesure 76 x 76 x 257 millimètres.

The Recognition

About the A' Design Award d'Or

Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Yanghe Naked Bottle Liquor Emballage de bouteille de baijiu crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd