Eternal Moon Emballage de gâteaux de lune by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Design d'Emballage Competition Category.
BronzeEmballage· 2025
Eternal Moon Emballage de gâteaux de lune
Client: Eternal Moon
A' Design Award de Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #171257The Design
About Eternal Moon Emballage de gâteaux de lune
Eternal Moon est un coffret-cadeau conçu pour les gâteaux de lune. L'emballage aborde le thème de la fête de la mi-automne sous un angle élargi : il met de côté les légendes traditionnelles pour se concentrer sur l'éternité de la lune et sur la destinée commune des hommes. L'illustration montre la lune dans huit décors : le feu, les fleurs, les pierres, les nuages, la mer, le vent, les montagnes et la forêt. L'impression en tons directs et la dorure à chaud ont été mises en œuvre. La boîte extérieure mesure 335 sur 75 sur 195 millimètres et contient de plus petits écrins à gâteaux de lune de 70 sur 70 sur 35 millimètres.
The Recognition
About the A' Design Award de Bronze
Eternal Moon Emballage de gâteaux de lune est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Eternal Moon Emballage de gâteaux de lune est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Eternal Moon Emballage de gâteaux de lune satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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