Wanmu Qianjin Emballage de thé à l'astragale by Chushan Design

Wanmu Qianjin Emballage de thé à l'astragale by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2025

Wanmu Qianjin Emballage de thé à l'astragale

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award d'Argent Winner in Emballage Category

25,755

Verified Award Winner

Verify Award Status for #171508

View at A' Design Award Press Release Award Badge

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The Design

About Wanmu Qianjin Emballage de thé à l'astragale

Wanmu Qianjin est un coffret cadeau destiné au thé à l'astragale. L'étui extérieur vert émeraude arbore une plaque métallique dorée gravée, inspirée des sceaux impériaux de la dynastie Qing. Le papier texturé évoque un paysage forestier, tandis que les motifs mouchetés d'or font référence aux ressources en astragale. L'ouverture du coffret révèle un intérieur doré à l'or fin, composé de trois tiroirs dorés qui, assemblés, reconstituent le paysage de Saihanba. Chaque tiroir contient dix sachets, soit une cure de trente jours. L'emballage est rechargeable et un jeune arbre est planté pour chaque achat.

The Recognition

About the A' Design Award d'Argent

Wanmu Qianjin Emballage de thé à l'astragale est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Wanmu Qianjin Emballage de thé à l'astragale est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Wanmu Qianjin Emballage de thé à l'astragale est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members: Yin Peng
Li Linlin
Liu Xinrui
Image Credits: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.