Congtai Huofenzi V10 Emballage de bouteille de spiritueux by Wen Liu

Congtai Huofenzi V10 Emballage de bouteille de spiritueux by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2026

Congtai Huofenzi V10 Emballage de bouteille de spiritueux

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

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The Design

About Congtai Huofenzi V10 Emballage de bouteille de spiritueux

Congtai Huofenzi V10 est un design d'emballage destiné à un baijiu haut de gamme et constitue la première édition sur le thème du zodiaque de la série Huofenzi V. L'illustration de la bouteille représente un serpent attiré par les arômes du baijiu Congtai, venu de loin et métamorphosé après avoir bu. Le corps du serpent se courbe en forme de V, qui se fond avec le logo de la série. Des motifs moléculaires et de levure, des grains de riz ainsi que des motifs traditionnels sont entrelacés dans le corps du serpent. L'illustration est appliquée sur la bouteille en verre par un procédé de cuisson de décalcomanie. La bouteille mesure 105 sur 105 sur 308 millimètres.

The Recognition

About the A' Design Award d'Or

Congtai Huofenzi V10 Emballage de bouteille de spiritueux est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Congtai Huofenzi V10 Emballage de bouteille de spiritueux est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Congtai Huofenzi V10 Emballage de bouteille de spiritueux crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang