Longpai Soy Sauce Emballage de sauce soja par Wen Liu

Le design Longpai Soy Sauce Emballage de sauce soja par Wen Liu est un lauréat très estimé du prestigieux 2026 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2026

Longpai Soy Sauce Emballage de sauce soja

par Wen Liu

Client : Longpai Food Co., Ltd.

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

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Couleurs

Le Design

À propos de Longpai Soy Sauce Emballage de sauce soja

La sauce soja Longpai est un projet d'emballage conçu pour une sauce soja haut de gamme destinée à la cuisine sautée du Hunan. La bouteille, en verre transparent, mesure 73,5 sur 73,5 sur 217,5 millimètres. Une étiquette en papier contraste avec le verre et porte des motifs culturels inspirés de la gastronomie du Hunan ainsi que des méthodes traditionnelles de brassage en petites jarres et de séchage au soleil. La forme de la bouteille a été étudiée pour offrir une prise en main sûre et un versement maîtrisé lors des cuissons rapides. Le design relie ainsi le produit à son contexte culinaire et renforce sa visibilité en rayon.

La Reconnaissance

À propos du A' Design Award d'Argent

Longpai Soy Sauce Emballage de sauce soja est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Longpai Soy Sauce Emballage de sauce soja est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Longpai Soy Sauce Emballage de sauce soja est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Dimensions & Emballage: 73.5mm x 73.5mm x 217.5mm
Mots-Clés: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Technologie de Production: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Défi de Conception: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Recherche: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Inspiration: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Durée du Projet: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Flux Opérationnel: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Membres de l'Équipe: Creative Director: Wen Liu
Design Execution: Shaokun Xiao