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Pinar Nature Blend Emballage de boisson by Burkan Ciftciguzeli and Ibrahim Gulbas

Pinar Nature Blend Emballage de boisson by Burkan Ciftciguzeli and Ibrahim Gulbas is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design d'Emballage Competition Category.


BronzeEmballage· 2026

Pinar Nature Blend Emballage de boisson

by Burkan Ciftciguzeli and Ibrahim Gulbas

Client: B12 Creative Branding

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #178481

Colors

The Design

About Pinar Nature Blend Emballage de boisson

Pinar Nature Blend est un design d'emballage conçu pour une gamme de boissons d'origine végétale. Le design applique une architecture visuelle simple, moderne et holistique à la catégorie des boissons aux plantes. Des tonalités naturelles sont associées à des éléments illustratifs et à des images photographiques du contenu. Une hiérarchie claire aide les consommateurs à identifier rapidement chaque variante. Des transitions nettes sont privilégiées au lieu de dégradés diffus, afin que l'impression sur les surfaces cartonnées reste propre et homogène. Le résultat réduit l'encombrement visuel et distingue cette famille de produits des articles concurrents en rayon.

The Recognition

About the A' Design Award de Bronze

Pinar Nature Blend Emballage de boisson est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Pinar Nature Blend Emballage de boisson est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Pinar Nature Blend Emballage de boisson satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
Dimensions & Packaging
Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
Tags
tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
Production Technology
Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
Design Challenge
The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
Research
Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
Inspiration
Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
Project Duration
The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
Operation Flow
Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
Team Members
Burkan Ciftciguzeli and Ibrahim Gulbas

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