China International Import Expo 2025 Pavillon d'exposition par HKTDC Creative Department

Le design China International Import Expo 2025 Pavillon d'exposition par HKTDC Creative Department est un lauréat très estimé du prestigieux 2026 A' Design Award d'Argent dans la catégorie Événement.

ArgentÉvénement· 2026

China International Import Expo 2025 Pavillon d'exposition

par HKTDC Creative Department

Client : Hong Kong Trade Development Council

Lauréat du A' Design Award d'Argent dans la catégorie Événement

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Couleurs

Le Design

À propos de China International Import Expo 2025 Pavillon d'exposition

La China International Import Expo 2025 est un espace d'exposition créé pour les entreprises hongkongaises dans le cadre d'un salon professionnel à Shanghai. Le projet se compose de deux pavillons, l'un consacré aux produits et l'autre aux services professionnels. Le Pavillon de l'alimentation recourt à un bois modulaire chaleureux, à des détails métalliques, à des éléments d'inspiration végétale et à un éclairage soigneusement étudié pour composer un parcours de dégustation multisensoriel. Le Pavillon des services s'appuie sur des formes organiques évoquant des vagues, des dégradés de couleurs et des murs numériques pour orienter les déplacements. Les deux pavillons sont réalisés à partir d'une ossature modulaire réutilisable et d'un éclairage LED à haute efficacité énergétique.

La Reconnaissance

À propos du A' Design Award d'Argent

China International Import Expo 2025 Pavillon d'exposition est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. China International Import Expo 2025 Pavillon d'exposition est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. China International Import Expo 2025 Pavillon d'exposition est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Dimensions & Emballage: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Mots-Clés: CIIE, HKTDC, Exhibition Design
Technologie de Production: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Défi de Conception: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Recherche: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Inspiration: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Durée du Projet: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Flux Opérationnel: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Membres de l'Équipe: HKTDC Creative Department
Crédits Images: Hong Kong Trade Development Council