Waima Year of The Horse Emballage de bière by Meituan Brand Design is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2026

Waima Year of The Horse Emballage de bière

by Meituan Brand Design

Client: Meituan Waima

A' Design Award de Bronze Winner in Emballage Category

5,556

Verified Award Winner

Verify Award Status for #182051

View at A' Design Award Press Release Award Badge

Colors

The Design

About Waima Year of The Horse Emballage de bière

Waima Année du Cheval est un emballage de bière en édition limitée créé pour le Nouvel An chinois de l'année du Cheval. La bouteille en verre s'écarte de la forme cylindrique habituelle des bières et adopte une silhouette élégante, dont la partie centrale arrondie s'affine vers le col et vers la base. Des chevaux ailés aux ailes déployées y sont représentés en plein essor, reliés par des rubans rouges ondoyants qui expriment les vœux formulés pour l'année à venir. Un émaillage cuit à 360 degrés recouvre la surface galbée et confère aux motifs une texture tridimensionnelle en relief ainsi qu'un éclat profond.

The Recognition

About the A' Design Award de Bronze

Waima Year of The Horse Emballage de bière est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Waima Year of The Horse Emballage de bière est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Waima Year of The Horse Emballage de bière satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Dimensions & Packaging: height 298.5mm
diameter 86.9mm
Tags: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Production Technology: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Design Challenge: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Research: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiration: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Project Duration: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Operation Flow: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Team Members: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong