East Bloom Emballage de thé by Jiaqi Ding

East Bloom Emballage de thé by Jiaqi Ding is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2026

East Bloom Emballage de thé

by Jiaqi Ding

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #183277

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Bloom Emballage de thé

East Bloom est un concept d'emballage destiné à une poudre de thé instantanée lyophilisée. Sa forme s'inspire du sceau de jade traditionnel chinois, avec sa base carrée et son bouton de préhension, et se pare de teintes macaron délicates. Le matériau principal est un polypropylène de qualité alimentaire. La base du boîtier porte un motif de marque gravé en creux, ce qui permet d'utiliser l'emballage comme un tampon. Un système de boîtes gigognes propose des combinaisons allant de 8 à 60 capsules. Le profil carré permet à la poudre de se rassembler dans les angles intérieurs, pour un versement maîtrisé.

The Recognition

About the A' Design Award de Bronze

East Bloom Emballage de thé est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. East Bloom Emballage de thé est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. East Bloom Emballage de thé satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Dimensions & Packaging: 24.87 mm x 24.87 mm x 24.17 mm
Tags: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Production Technology: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Design Challenge: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Research: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Inspiration: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Project Duration: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Operation Flow: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Team Members: Jiaqi Ding
Image Credits: Jiaqi Ding