Lithuanian Vodka Gold Design de Packaging de Vodka by Studija Creata

Lithuanian Vodka Gold Design de Packaging de Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2015

Lithuanian Vodka Gold Design de Packaging de Vodka

by Studija Creata

Client: Stumbras

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

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Colors

The Design

About Lithuanian Vodka Gold Design de Packaging de Vodka

La pureté et la clarté sont les principales propriétés qui reflètent la qualité d'une vodka. Elles devaient être mises en valeur lors du rebranding de Lithuanian Vodka Gold – le leader du marché de la vodka en Lituanie. Parallèlement, des éléments d'identité nationale ont été introduits – le nom Lithuanian Vodka lui-même exigeait ce choix. Des motifs ethniques authentiques ont été transformés en une composition moderne et épurée. Une fois la massivité de l'ancienne étiquette détruite pour créer un décor léger et ajouré, l'or s'est mis à briller de manière bien plus élégante.

The Recognition

About the A' Design Award de Bronze

Lithuanian Vodka Gold Design de Packaging de Vodka est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Lithuanian Vodka Gold Design de Packaging de Vodka est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Lithuanian Vodka Gold Design de Packaging de Vodka satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas