Sparkling Juice Emballage de boisson by Mao Ming and Yao Dabin

Sparkling Juice Emballage de boisson by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2020

Sparkling Juice Emballage de boisson

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

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The Design

About Sparkling Juice Emballage de boisson

Sparkling Juice est un design d'emballage pour une boisson gazeuse aux fruits. Le design associe l'étiquette à la forme de la bouteille en verre. L'étiquette biseautée épouse la courbure de la bouteille, tandis qu'une petite étiquette en forme de fruit indique le parfum du jus. Des illustrations dessinées à la main représentent quatre animaux — un flamant rose, un léopard, une girafe et un caméléon — tendant vers quatre fruits : citron vert, fruit de la passion, fraise et litchi. La bouteille contient 290 millilitres et mesure 20 centimètres de hauteur. L'étiquette fait appel à la dorure à chaud argentée et au gaufrage.

The Recognition

About the A' Design Award de Bronze

Sparkling Juice Emballage de boisson est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Sparkling Juice Emballage de boisson est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Sparkling Juice Emballage de boisson satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming