Huge Love La Boîte D'emballage by Yufeng Li and Xuan Zhang

Huge Love La Boîte D'emballage by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fer in Design d'Emballage Competition Category.

FerEmballage· 2020

Huge Love La Boîte D'emballage

by Yufeng Li and Xuan Zhang

Client: Huge Love

A' Design Award de Fer Winner in Emballage Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love La Boîte D'emballage

La conception de l'emballage doit être conforme au style esthétique des jeunes. Qu’est-ce qui intéresse les jeunes ? Ils mènent un style de vie amusant et aiment l’esthétique simple. En même temps, recherchez l'individualité et osez essayer d'accepter de nouvelles choses. Par conséquent, le design rompt avec le style d’emballage original de l’industrie des serviettes hygiéniques, qui est plus concis et intéressant.

The Recognition

About the A' Design Award de Fer

Huge Love La Boîte D'emballage est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Huge Love La Boîte D'emballage est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Huge Love La Boîte D'emballage est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan