The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux by Li Zuo

The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2020

The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux

by Li Zuo

Client: Wendao WD Creativity

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux

Wu est un design d'emballage destiné à un alcool haut de gamme de type Maotai. La bouteille épouse la forme d'une goutte de liquide, exprimant l'idée que l'alcool qu'elle contient est une essence raffinée. La surface du verre est émaillée et le logo est doré à l'or fin. Le coffret extérieur est réalisé en bois naturel gravé d'un motif d'ondulations aquatiques, qui fait écho à la forme de la bouteille et peut être recyclé. Un moule à verre sculpté dans le bois a été utilisé lors de la production. L'ensemble complet mesure 260 mm de large, 140 mm de profondeur et 300 mm de haut. Ce design aide les acheteurs à saisir le caractère de cet alcool.

The Recognition

About the A' Design Award d'Argent

The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. The Soul of Maotai Flavour Wu Emballage de bouteille de spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo