Fanwu Xiangyin Tea Emballage de thé by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea Emballage de thé by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2020

Fanwu Xiangyin Tea Emballage de thé

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #86671

View at A' Design Award Press Release Award Badge

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The Design

About Fanwu Xiangyin Tea Emballage de thé

Fanwu Xiangyin Tea est un projet d'emballage destiné au thé Pu'er de Xishuangbanna, dans la province chinoise du Yunnan. L'illustration adopte la forme d'une tête d'éléphant et associe jardins de thé, théiers, cueilleuses de thé et animaux du Yunnan. La boîte extérieure est réalisée en bois compressé, un matériau non polluant, biodégradable et respectueux de l'environnement. Légère, elle se transporte aisément. Le thé est conservé dans un pot métallique doté d'une anse, qui peut être réutilisé une fois le thé consommé. Ce design présente la culture traditionnelle du thé sous une forme contemporaine tout en encourageant la conscience écologique.

The Recognition

About the A' Design Award d'Or

Fanwu Xiangyin Tea Emballage de thé est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Fanwu Xiangyin Tea Emballage de thé est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Fanwu Xiangyin Tea Emballage de thé crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging: The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags: Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology: The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge: The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research: Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration: The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow: The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018