Le design Yan Natural Juice L'emballage En Bouteille par Backbone Branding est un lauréat très estimé du prestigieux 2020 A' Design Award de Platine dans la catégorie Design d'Emballage.
PlatineEmballage· 2020
Yan Natural Juice L'emballage En Bouteille
Client : Backbone Branding
Lauréat du A' Design Award de Platine dans la catégorie Emballage
Lauréat Vérifié
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À propos de Yan Natural Juice L'emballage En Bouteille
Le design du flacon s'inspire de la nature et des principes du biomimétisme, notamment de la forme d'une pomme croquée. Cela visait à montrer la qualité biologique du produit à l’intérieur. Cette anatomie se traduit par des formes complémentaires qui, placées les unes à côté des autres sur des étagères ou lors du transport, permettent de maximiser le gain de place. Le nom de la marque est inscrit sur l'étiquette avec une calligraphie stylisée. Cette calligraphie évoque la couleur et l'apparence de l'herbe fine comme un clin d'œil à la Nature.
La Reconnaissance
À propos du A' Design Award de Platine
Yan Natural Juice L'emballage En Bouteille est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Yan Natural Juice L'emballage En Bouteille affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Yan Natural Juice L'emballage En Bouteille est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Dimensions & Emballage
- Width 70mm x Depth 85mm x Height 265 mm
- Mots-Clés
- natural juice, packaging design, biomimicry, organic,
- Technologie de Production
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Défi de Conception
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Recherche
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Inspiration
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Durée du Projet
- January to May 2017 in Yerevan Armenia
- Flux Opérationnel
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Membres de l'Équipe
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Crédits Images
- All photo credits to Backbone Branding
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