Happy Ginger Ale Emballage de boisson par Wen Liu and Jiayi Sun

Le design Happy Ginger Ale Emballage de boisson par Wen Liu and Jiayi Sun est un lauréat très estimé du prestigieux 2020 A' Design Award d'Argent dans la catégorie Design d'Emballage.

ArgentEmballage· 2020

Happy Ginger Ale Emballage de boisson

par Wen Liu and Jiayi Sun

Client : Shenzhen Oracle Creative Design Co., Ltd

Lauréat du A' Design Award d'Argent dans la catégorie Emballage

29,033

Lauréat Vérifié

Vérifier le statut du prix pour le design #88703

Voir sur A' Design Award Communiqué de presse Badge du prix

Couleurs

Le Design

À propos de Happy Ginger Ale Emballage de boisson

Happy Ginger Ale est un design d'emballage pour une boisson au gingembre vendue en canettes d'aluminium. Chaque canette mesure 115 millimètres de longueur, 66 millimètres de largeur et 66 millimètres de hauteur. Le visuel principal est une illustration dessinée à la main représentant quatre personnages nommés Ginger Man, Ginger Lady, Ginger Grandma et Ginger Kid. Ces quatre figures incarnent respectivement les hommes, les femmes, les personnes âgées et les enfants. Chaque personnage tient une canette et affiche une expression de satisfaction. Le style simple et enjoué vise à créer un lien émotionnel et à inviter les consommateurs à découvrir la saveur du gingembre.

La Reconnaissance

À propos du A' Design Award d'Argent

Happy Ginger Ale Emballage de boisson est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Happy Ginger Ale Emballage de boisson est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Happy Ginger Ale Emballage de boisson est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensions & Emballage: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Mots-Clés: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Technologie de Production: The design material is made of aluminum can.
Défi de Conception: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Recherche: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspiration: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Durée du Projet: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Flux Opérationnel: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Membres de l'Équipe: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Crédits Images: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018