Bionyalux L'emballage De Soins De La Peau by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platine in Design d'Emballage Competition Category.
PlatineEmballage· 2020
Bionyalux L'emballage De Soins De La Peau
Client: Bionyalux
A' Design Award de Platine Winner in Emballage Category
- 583,896
- Verified Award Winner
- Verify Award Status for #89695
The Design
About Bionyalux L'emballage De Soins De La Peau
Le concept de restauration de la peau dans les nouveaux produits de soin coïncide avec le fardeau zéro du recyclage de la bagasse, de la protection de l'environnement et du concept écologique. Parmi les caractéristiques du produit de la durée de conservation limitée de qualité alimentaire de 60 jours du processus de traitement d'amélioration de la peau de 30 jours, 30 et 60 sont sélectionnés comme symbole de reconnaissance visuelle du produit, et les trois étapes d'utilisation, 1,2, 3 sont intégrés dans la vision.
The Recognition
About the A' Design Award de Platine
Bionyalux L'emballage De Soins De La Peau est lauréat de l'A' Design Award de Platine, une reconnaissance extrêmement prestigieuse décernée à des designs véritablement exceptionnels, élégants et magnifiques. Les lauréats Platine sont des merveilles de création, des témoignages des limites de la créativité intellectuelle, et démontrent le professionnalisme inégalé et le génie de leurs concepteurs. Ces designs sont censés être les œuvres les plus renommées, qui définissent l'esthétique d'une époque, contribuent au bien-être de la société et repoussent les limites de l'art, de la science, du design et de la technologie. Bionyalux L'emballage De Soins De La Peau affiche un niveau d'excellence transcendant et rend sans équivoque le monde meilleur grâce à ses caractéristiques avantageuses et précieuses. Bionyalux L'emballage De Soins De La Peau est une œuvre lauréate de l'A' Design Award de Platine qui éveille les désirs, inspire, enthousiasme, ravit et fait naître une grande joie.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Feng Gao - Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019.
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