Hong Kong Houseware Fair 2019 Installation événementielle par Hong Kong Trade Development Council

Le design Hong Kong Houseware Fair 2019 Installation événementielle par Hong Kong Trade Development Council est un lauréat très estimé du prestigieux 2020 A' Design Award d'Argent dans la catégorie Événement.

ArgentÉvénement· 2020

Hong Kong Houseware Fair 2019 Installation événementielle

par Hong Kong Trade Development Council

Client : Hong Kong Trade Development Council

Lauréat du A' Design Award d'Argent dans la catégorie Événement

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Couleurs

Le Design

À propos de Hong Kong Houseware Fair 2019 Installation événementielle

Le Hong Kong Houseware Fair 2019 est un projet de design événementiel conçu pour un salon professionnel organisé au Hong Kong Convention and Exhibition Centre. Le design couvre trois zones : une installation d'accueil dans le hall d'entrée, un traitement de l'entrée du hall d'exposition et un espace distinct dédié à la présentation des tendances. L'installation d'accueil mesure 30 mètres carrés pour 5 mètres de hauteur et intègre un grand écran LED. Les matériaux comprennent un système en aluminium réutilisable, des bandeaux lumineux LED, des panneaux en acrylique et une moquette biodégradable. Les couleurs et les formes issues du rapport de tendances du secteur assurent le lien entre les trois zones.

La Reconnaissance

À propos du A' Design Award d'Argent

Hong Kong Houseware Fair 2019 Installation événementielle est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Hong Kong Houseware Fair 2019 Installation événementielle est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Hong Kong Houseware Fair 2019 Installation événementielle est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Emballage: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Mots-Clés: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Technologie de Production: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Défi de Conception: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Recherche: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Durée du Projet: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Flux Opérationnel: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.