Le design World Cyber Games 2019 Xi'an Festival d'esport par Kenneth Nienhuser est un lauréat très estimé du prestigieux 2020 A' Design Award d'Or dans la catégorie Événement.
OrÉvénement· 2020
World Cyber Games 2019 Xi'an Festival d'esport
Client : Eidetic Marketing
Lauréat du A' Design Award d'Or dans la catégorie Événement
Lauréat Vérifié
Vérifier le statut du prix pour le design #93904Le Design
À propos de World Cyber Games 2019 Xi'an Festival d'esport
World Cyber Games 2019 Xi'an est un festival d'esport organisé sur quatre jours dans un centre d'exposition à Xi'an, en Chine. L'événement s'est déployé sur 30 000 mètres carrés et a réuni 504 athlètes venus de 33 pays. Le design s'inspire de la forme cubique du logo de l'événement. Les sommets, les arêtes et les faces du cube ont été déclinés sur la scène, la signalétique et les produits dérivés. Un cube en équilibre sur une arête a été érigé comme monument LED sur la place centrale. Les cheminements, les scènes et les installations ont été planifiés afin d'orienter le flux des visiteurs. Le programme comprenait un tournoi, une cérémonie d'ouverture, un festival de musique et un événement cosplay.
La Reconnaissance
À propos du A' Design Award d'Or
World Cyber Games 2019 Xi'an Festival d'esport est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. World Cyber Games 2019 Xi'an Festival d'esport est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. World Cyber Games 2019 Xi'an Festival d'esport crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.
Les coulisses du design
Dossier de presse
Crédits, membres de l'équipe et détails techniques fournis par le designer.
- Propriétés Uniques
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- Dimensions & Emballage
- Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm - Mots-Clés
- game, eSports, WCG, World cyber games, festival
- Technologie de Production
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- Défi de Conception
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- Recherche
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- Inspiration
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
- Durée du Projet
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- Flux Opérationnel
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- Membres de l'Équipe
- Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung
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