Mountain Stone Identité visuelle d'exposition by Weiquan Long

Mountain Stone Identité visuelle d'exposition by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design Graphique Competition Category.

ArgentGraphisme· 2020

Mountain Stone Identité visuelle d'exposition

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award d'Argent Winner in Graphisme Category

44,653

Verified Award Winner

Verify Award Status for #93969

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Stone Identité visuelle d'exposition

Mountain Stone est l'identité visuelle d'une exposition d'art consacrée à la protection de l'environnement. Cette identité est déclinée sur un livre de 210 sur 14 sur 190 millimètres, imprimé sur papier vert. L'ouvrage est relié à la main, avec un dos apparent et un collage. Le lettrage de la couverture épouse les formes de la pierre de Taihu, une roche naturelle. L'image de la pierre de Taihu se reflétant dans l'eau devient le miroir de la relation entre l'être humain et la nature. Le design relie l'art et la nature afin de sensibiliser le public à la protection de l'environnement.

The Recognition

About the A' Design Award d'Argent

Mountain Stone Identité visuelle d'exposition est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Mountain Stone Identité visuelle d'exposition est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Mountain Stone Identité visuelle d'exposition est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.
Dimensions & Packaging: The book size：210mmx14mmx190mm
Tags: Environmental Protection, Arts , Exhibition, Visual, Books
Production Technology: Green paper
Design Challenge: The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.
Research: From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.
Inspiration: "The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.
Project Duration: January 2017 guangzhou, China
Operation Flow: "The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.
Team Members: Weiquan Long / Xueqiong Guo