Macy’s App Redesign Application mobile de shopping by Willy Lai and Dave Torres

Macy’s App Redesign Application mobile de shopping by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Mobile Competition Category.

ArgentMobile· 2020

Macy’s App Redesign Application mobile de shopping

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award d'Argent Winner in Mobile Category

25,706

Verified Award Winner

Verify Award Status for #94021

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign Application mobile de shopping

L'application Macy's est une application mobile de shopping qui a été repensée en 2019 pour les appareils Android et iOS. L'application permet aux clients de parcourir et d'acheter des produits de mode, de beauté et de maison depuis un smartphone ou une tablette. La mise en page est épurée et simple, et s'inspire visuellement des médias de mode et des produits technologiques grand public. Des outils basés sur l'appareil photo prennent en charge le scan et le paiement, et des fonctionnalités de réalité augmentée permettent aux clients de prévisualiser les produits avant l'achat. La refonte s'est appuyée sur une recherche utilisateur approfondie et sur les retours des clients, et l'engagement des utilisateurs a augmenté après le lancement.

The Recognition

About the A' Design Award d'Argent

Macy’s App Redesign Application mobile de shopping est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Macy’s App Redesign Application mobile de shopping est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Macy’s App Redesign Application mobile de shopping est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.