Jiu Ming Tang Emballage de spiritueux by Qi-Jun Wang

Jiu Ming Tang Emballage de spiritueux by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2020

Jiu Ming Tang Emballage de spiritueux

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Emballage de spiritueux

Jiu Ming Tang est un design d'emballage cadeau pour un alcool chinois associé à la Fête des Bateaux-Dragons. Le coffret extérieur est réalisé en papier écologique et mis en forme par un procédé de pressage à chaud. Un sceau rouge évoque un vœu traditionnel chinois de bonne fortune. Le sceau se déchire et la boîte se déploie comme un rouleau, invitant à l'interaction. La surface extérieure sobre contraste avec les illustrations festives et colorées de l'intérieur, créant un effet visuel puissant. Le design intègre des éléments festifs traditionnels dans un emballage contemporain afin d'affirmer l'identité culturelle.

The Recognition

About the A' Design Award d'Argent

Jiu Ming Tang Emballage de spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Jiu Ming Tang Emballage de spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Jiu Ming Tang Emballage de spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han