Holiday Gift Set Emballage de coffret cadeau by Salvita Bingelyte

Holiday Gift Set Emballage de coffret cadeau by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2020

Holiday Gift Set Emballage de coffret cadeau

by Salvita Bingelyte

Client: Salvita Design

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Emballage de coffret cadeau

Holiday Gift Set est un design d'emballage conçu pour une collection de cadeaux de fêtes consommables. Le coffret réunit une tablette de chocolat de 80 g, un sachet de tisane de 40 g, un pot de miel naturel de 200 g et une bougie parfumée à la cannelle de 140 g. Les illustrations s'inspirent de Zemyna, la déesse lituanienne de la terre, représentée ici sous les traits d'une figure moderne portant des baskets et un casque audio. La longue chevelure blanche de la déesse évoque la neige et les images festives familières. Une palette de couleurs naturelles et feutrées fait écho aux ingrédients. L'impression fait appel à l'offset, à la flexographie et au numérique.

The Recognition

About the A' Design Award d'Argent

Holiday Gift Set Emballage de coffret cadeau est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Holiday Gift Set Emballage de coffret cadeau est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Holiday Gift Set Emballage de coffret cadeau est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)