Mixed Reality Installation holographique by Aleksandr Volkov

Mixed Reality Installation holographique by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Événement Competition Category.

ArgentÉvénement· 2020

Mixed Reality Installation holographique

by Aleksandr Volkov

Client: Economiton

A' Design Award d'Argent Winner in Événement Category

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The Design

About Mixed Reality Installation holographique

Mixed Reality est une installation holographique interactive créée pour un stand d'exposition consacré à la stratégie énergétique de la ville de Moscou. L'installation repose sur le principe du fantôme de Pepper, enrichi de couches supplémentaires. Un mur de fond à LED, trois projecteurs au sol et un éclairage LED suspendu au plafond fonctionnent de concert avec un film holographique, des miroirs et du son. La lumière et les ombres animées confèrent aux objets projetés une forte impression de présence. Les visiteurs sélectionnent un thème sur un écran tactile et voient des silhouettes et des graphiques apparaître puis se dissoudre dans l'air.

The Recognition

About the A' Design Award d'Argent

Mixed Reality Installation holographique est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Mixed Reality Installation holographique est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Mixed Reality Installation holographique est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.