Mao Tai Chun Emballage de spiritueux by Zeng Li

Mao Tai Chun Emballage de spiritueux by Zeng Li is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2020

Mao Tai Chun Emballage de spiritueux

by Zeng Li

Client: Shenzhen YUTO packaging technology co.LTD

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #99708

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Tai Chun Emballage de spiritueux

Mao Tai Chun est un projet d'emballage destiné à un alcool chinois. La bouteille, d'une contenance de 500 millilitres, est réalisée en céramique vert mat et ornée d'un décor imprimé selon une technique de cuisson à haute température. Le bouchon métallique reprend le thème de l'année du Rat et prend forme grâce à un procédé d'ajourage. Le coffret extérieur est confectionné en papier spécial beige, imprimé en tons directs et rehaussé d'un marquage à chaud. Les textes et les motifs culturels demeurent simples et lisibles. Le design associe le motif de la fée volante au symbole du rat afin de faire découvrir la culture traditionnelle chinoise aux jeunes consommateurs.

The Recognition

About the A' Design Award de Bronze

Mao Tai Chun Emballage de spiritueux est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Mao Tai Chun Emballage de spiritueux est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Mao Tai Chun Emballage de spiritueux satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Dimensions & Packaging: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Tags: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Production Technology: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Design Challenge: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Research: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspiration: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Project Duration: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Operation Flow: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Team Members: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang