Shiwanyubingshao Liuwerferpakking troch Zhang Zhipeng

Shiwanyubingshao Liuwerferpakking troch Zhang Zhipeng is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2020

Shiwanyubingshao Liuwerferpakking

troch Zhang Zhipeng

Klant: Guangdong Shiwan Baijiu Group Co., Ltd

A' Design Award yn Sulver Winner yn de kategory Ferpakking

26,662

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #100378

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Shiwanyubingshao Liuwerferpakking

Shiwanyubingshao is in ferpakkingsûntwerp foar in Sineeske sterke drank. It ûntwerp brûkt de liuwedûns, in tradisjonele Sineeske foarstelling, as syn wichtichste fisuele tema. De flesse is makke fan glês mei in swarte trochsichtige spuiten ôfwurking, en de flessefoarm is basearre op âlde Sineeske wynbehâlders, mei fergulde details. De bûtenkiste is makke fan swart spesjaal papier mei in stimpelproses. In yllustrearre liuwekop is op de boppekant fan de kiste pleatst. It iepenjen fan de kiste iepenbieret de kleur fan de liuwekop en foeget in gefoel fan seremoanje ta oan de died fan it drinken.

De Erkenning

Oer de A' Design Award yn Sulver

Shiwanyubingshao Liuwerferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shiwanyubingshao Liuwerferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shiwanyubingshao Liuwerferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Ofmjittingen & Ferpakking: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Labels: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Produksjetechnology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Untwerpútdaging: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Undersyk: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ynspiraasje: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Projektdoer: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operaasjestreamferrin: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Teamleden: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Ofbyldingskrediten: Zhang Zhipeng