Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2020

Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award yn Sulver Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking

Mtn Dew AMP Game Fuel Launch is in ûntwerp foar drankeferpakking en merkidentiteit foar in kant-en-klear prestaasjedrankje makke foar gamers. De fisuele identiteit is opboud om te passen by de gaming- en e-sportsomjouwing, wylst gewoane klisjees foarkommen wurde. In sterke grafyske basis stipet takomstige produkten, gearwurkingen en konsuminte-ûnderfinings. In folslein set fan lansearringsmiddels waard ûntwikkele, dy't de merk, it produkt en de konsuminte-ûnderfining beslaat. It ûntwerp hat as doel om it drankje op in autentike wize te presintearjen oan e-sportsatleten en gamers.

The Recognition

About the A' Design Award yn Sulver

Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Mtn Dew AMP Game Fuel Launch Primêre Funksje: Drankeferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release