Game Fuel Team Optic Champions Can Drankblik by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Drankblik by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Ferpakkingsûntwerp Competition Category.

IzerFerpakking· 2020

Game Fuel Team Optic Champions Can Drankblik

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award yn Izer Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Drankblik

Boektekst: Game Fuel Team Optic Champions Can is in beperkte oplage drankblik dy't makke is foar de gaming-mienskip. It flaggeskip ferpakkingsûntwerp waard oanpast om it Optic Gaming-team wer te jaan, wêrfan de leden yn wyt spylje tidens toernoaien. Wyt foarmet de eftergrûn fan it blik, mei aksinten yn grien. In op maat makke yllustraasje fan elk teamlid wurdt presintearre as in fotorealistysk portret. Direkte print, taktile fernis en in ferheven trijediminsjonale ôfwurking geane oer it hiele lichem fan it blik hinne. In matte inktôfwurking op selektearre plakken beklammet de metalen toanen.

The Recognition

About the A' Design Award yn Izer

Game Fuel Team Optic Champions Can Drankblik is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Game Fuel Team Optic Champions Can Drankblik wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Game Fuel Team Optic Champions Can Drankblik wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release