Goud Evenemint · 2020
Game Fuel PRO-AM Consumer Experience Live Evenemint Ûntwerp
by PepsiCo Design and Innovation
- A' Design Award yn Goud 2020 in Evenemint
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Live Evenemint Ûntwerp
Game Fuel PRO-AM wie in live gaming-evenemint dat makke waard foar in drankemerk en útstjoerd waard nei sjoggers thús. It evenemint keppele profesjonele gamers oan ferneamdheden om in nije twa-tsjin-twa spulmodus te presintearjen en om in nij drankblikje te yntrodusearjen. De studioset waard ferljochte yn read en blau, de kearnkleuren fan it produkt, om in dramatysk effekt te kreëarjen en om de twa teams fan inoar te skieden. Fette typografy en sterke kleur joegen de romte in moderne ynterpretaasje fan gaming. De set waard ûntwurpen om by de útstjoering dúdlik lêsber te wêzen op it skerm.
About the A' Design Award yn Goud
Game Fuel PRO-AM Consumer Experience Live Evenemint Ûntwerp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Game Fuel PRO-AM Consumer Experience Live Evenemint Ûntwerp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Game Fuel PRO-AM Consumer Experience Live Evenemint Ûntwerp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
