Chu Cellar Drankferpakking by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Ferpakkingsûntwerp Competition Category.

BrûnsFerpakking· 2020

Chu Cellar Drankferpakking

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award yn Brûns Winner in Ferpakking Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Drankferpakking

Chu Cellar is in ferpakkingsûntwerp foar in sterke drank produsearre yn Hubei, Sina. De flesse is makke fan seramyk, en de foarm imitearret in set klokkespullen, in kultureel relikwy fan de âlde steat Chu. It patroan op it fleskorpus is jitten yn in iepen matriis, en de doaze is makke fan hout. Ferhege en ferstoppe linen op it oerflak ferminderje de kâns op útglijden by it hanterjen. De sokkel fan de doaze funksjonearret as in útstallingsstander, sadat de lege flesse bewarre wurde kin as sierstik. It doel is om de skiednis en kultuer fan de regio fan komôf te reflektearjen.

The Recognition

About the A' Design Award yn Brûns

Chu Cellar Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Chu Cellar Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Chu Cellar Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu